The Project
Integro Branding – Integro’s Identity differentiates the clients service from other fitness coaching programmes, Highlighting the holistic service provided by Integro including nutrition and fitness.
Pastel colours and fluid movement were the foundation for the logo. A ribon dancer motif was chosen to represent the vitality and a Zen like inner peace a client could gain from an investment in the programme, something more familiar like a ballet dancer would have sent the wrong message.
The images used in the brochure capture the essence of a lifestyle change, images of people working-out or eating healthy food would have been too obvious and cliché for the discerning target audiance.
