Buck Design

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Exponential AR

Exponentials presence at the Cannes Lions Festival 2013

By David

This film by Fidgetal showcases Exponentials presence at the Cannes Lions Festival 2013. The film is expertly edited and concisely pieces together Exponentials’ debut at Cannes. Fidgetal have also captured very clearly the Augmented Reality work we designed and developed for the event.

Buck Design produced the banner design and incorporated the animation as an overlay to the banner artwork. We then implemented Aurasmas‘ Augmented Reality platform to create an Aura for the event. Using smart devices the banner was brought to life. The animation seamlessly superimposed with the banner as the trigger image. This is clearly demonstrated in the first 20 seconds of the event highlights video - Courtesy of Fidgetal.

 

Exponential at Cannes Lions 2013 from Fidgetal on Vimeo.

 

The full animation can be seen here: http://buckdesign.co.uk/buck-proj/exponential-cannes-lions-festival-animation/ with more information on the project.

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