We were asked by Clinova to produce a powerful brand that stood apart from it’s competitors in the hydration market. O.R.S needed to be transferable across different variants and highlight it’s key benefits over other brands. The main benefit with O.R.S is that it comes in a soluble tablet format with a solid tablet dispenser casing, Ideal for use in sport and travel applications. Most other oral rehydration salts come in powder sashes, which can be cumbersome when on the go. We used bold block colours for the packaging with a lighter feel for the website, using the light blue to tie it all in. We had to ensure that the website would be able to showcase many differing flavours and colours without becoming overly cluttered, maintaining a fresh and clean look utilising plenty of white space. The launch flavour is Lemon, with other flavour variants to be released in future. O.R.S will be launched in over 10,000 Pharmacy’s nationwide and will be available in all major supermarkets.
The website features a content management system required to turn Items on and off depending on product release dates. The website was also completed using only HTML5 ensuring the highest level of optimisation available.
We also installed SEO and analytical data into the back end.
Creative Direction – David Buck
Web Development – Sumeet Chawla