Buck Design Ltd.

Ken Smith Consultancy Identity, Stationery

This stationery range was for a Design Consultant who we have worked with on a number of projects. The objective here was to portray the active roll Ken employs when liaising with companies. Each circle represents a member of an organisation, Ken being the one penetrating to the heart of the organisation, passing on his expertize, each circle filling with white representing gained knowlege, Ken being whiter than most.

This identity needed to be modern approachable with an extended typeface to set it apart from the standard sans serif type faces (Eurostyle Extended for you ‘font heads’ out there).