Rayvac re-brand – Rayvac Airtemp Limited have been in business for over 35 years, they were looking to refresh their brand without alienating their existing client base. To achieve this we used their corporate colour with the same font to create their logo. Rayvac’s old logo consisted of uppercase initials in a boxed keyline. We felt that spelling out the name of the company in full would work better for them. The arch helps to hold the logo together, representing the circular motion of the fans in their air conditioning units.